Fb.Li.Tw.Ig.
Hiromi Matsumoto

Product
Designer

View Reel
0+
Years of
Experience

Digital Product Designer, specializing in business processes, UI/UX, and storytelling.

Process Design

Improving efficiency and productivity by identifying potential value and waste in high-volume industry processes.

Related Content🡒
UX Design

Storyboarding experiences that increase engagement and reduce support costs through targeted user research.

Related Content🡒
Interface Design

Creating compelling and intuitive interface designs that support performance goals and elevate established brands.

Related Content🡒
Storytelling

Communicating complex business concepts and fostering relationships through rich media and immersive podcasts.

Related Content🡒

Experience

🡐🡒
2000-2008
Art Director,
Risdall Marketing Group

Entering the world of digital advertising at the tail-end of the dotcom boom, skeuomorphic interfaces reigned supreme.

2008-2012
Creative Director,
Refactr

As the industry focus shifted to web and mobile apps, Refactr led the charge to “start start-ups” in the Twin Cities, MN.

2012-2013
Creative Director,
SmartThings

After securing funding and developing our client's MVP, SmartThings absorbed our consultant group in the name of IoT.

2013-2021
Creative Director,
The Smyth Group

TSG sought to make the transition from a developer staff augmentation service to a full-service design-led agency.

2021-2022
Media Director,
UviaUs

UviaUs sought a Media Director to pilot and produce a podcast initiative led by a flagship show called “Reach.”

2013-2023
Principal,
Mass Productive

Designing products that increase productivity and producing stories that shine a light on clients' value proposition.

The experience I foster with collaborators

I believe in open and respectful communication between members of multi-disciplinary teams—nurturing and amplifying the strengths of those around me.

Business Analysis0
Concept & Design0
Execution & Development0
An Account-Based Marketing Podcast

Reach

A Concept Development Course

How to Start a Podcast

A lifetime of great experiences

Everything, from museums to mobile apps, stand on the design of an experience. In the last couple of decades, I've architected hundreds of such experiences:

Museum Experiences

UX and visual design for museums w/ global reach

Forms & Tools

Task enhancement design leading to higher productivity

Videos & Podcasts

Creating communication vehicles for niche audiences

Watch Video
* Check out my 2023 design reel for a few examples of my work.

Testimonials

🡐🡒
Garret Krynski

Hiromi is a renaissance man. He brings a thoughtful, calculated approach to designing anything. Be it a podcast, a digital product, a web presence, or a visual expression, he analyzes first and then delivers an experience that directly fulfills the needs of the client and their audience. He has an ability to think serenely in chaotic situations and brings a cheerful and positive outlook to any team. He's a quick learner and handles creatives types with skillful tact.

Garret Krynski
Founder, designer, creative, and maker
Jaycen Thorgeirson

Hiromi was wonderful to work with! He's A+ caliber. I admire his creativity, professionalism and ability to consistently deliver remarkable work that goes beyond your expectations. Any team or organization would benefit greatly by having Hiromi be part of it.

Jaycen Thorgeirson
CEO, UviaUs
Ben Edwards

Hiromi is a great member of the team, an agile learner, and invaluable as a designer and in roles involving client-relations. I hope to continue to work with Hiromi indefinitely.

Ben Edwards
Tech Entrepreneur
Albert Raney

Hiromi is a highly motivated self-starter who takes great pride in his work, as clearly evidenced by the superior quality of what he brings to the table...but at the same time is humble and always is seeking to learn and level up. However, something of even greater value than all of this, is his genuineness. Hiromi is just simply a great human being who is always a joy to be around. Seriously, top notch!

Albert Raney
Cheif Operating Officer, UviaUs

Contact

Thank you for taking the time to learn this much about me! If you think you'd like to work with together, let's talk!

Email: